Let me tell you a story about a kid from Chester Ave. who didn’t let conditions predict his outcome; through a rare disease, being overlooked, reoccurring failures, heartbreaks and other elements of life he continued to rise. He thought his life was worthless when he didn’t exceed man-made expectations, all the while these same obstacles help him build EYG not because he had an great idea but he was the idea. The idea was him, not him in a singular person but in a world that experienced the same mishaps and came out like a vibrant butterfly. The caterpillar stage is a step in the journey not the end result. That kid is you, that brand is you in the form of perseverance. What will you do, what will you become, what will life teach you so you can ELEVATE THE WORLD.